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Ford strengthens value proposition of Figo, Freestyle, Aspire; introduces 2020 BS-VI compliant range
After taking the industry by surprise with nearly unchanged prices for the 2020 Ford EcoSport, Ford today strengthened the value proposition of its products with the introduction of 2020 Figo, Freestyle & Aspire at attractive price points. Fully-equipped with Bharat Stage VI emission norms, the 2020 lineup delivers on Ford’s promise to ensure the power of choice to customers by continuing both petrol and diesel engines across all variants and models. The 2020 Ford Figo&nb...
Ford dealerships redefine sales & service experience with 'Dial-A-Ford' as business re-opens
Going beyond the basics of ensuring a safe and sanitized environment for customers, Ford India is going to prioritize convenience as its dealerships resume operations, in accordance to local guidelines. 'Dial-A-Ford' is what a customer would need to do to bring a Ford dealership to their doorstep. The new approach incorporates enhanced engagement processes & policies related to both sales and service and will be centrally controlled via the helpline 1800-419-3000. ...
Ford enhances Power of Choice; Adds new Value-for-Money Automatic variants to Figo lineup
Reinforcing its commitment to customers, Ford India today introduced two automatic variants of its flagship hatchback Figo. Available in Titanium and Titanium trims at an introductory price of INR 7.75 Lakh & INR 8.20 Lakh respectively, the new Figo AT offers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine. The new variants, with a greater value for money, continue to be a pe...
Ford restructures India operations: Ceases local vehicle manufacturing
Ford in India today announced it will restructure its operations with plans to significantly expand its Chennai-based Ford Business Solutions team and bring to market some of Ford’s iconic global vehicles and electrified SUVs while ceasing vehicle manufacturing in India. Ford will continue to provide customers in India with ongoing parts, service, and warranty support. As part of the plan, Ford India will wind down vehicle assembly in Sanand by the fourth quarter of 2021 and vehicle ...
Why Ford stopped car manufacturing in India
It is interesting to see how the developed world auto brands such as General Motors (GM) and Ford have struggled to make it big in a volume-driven and evolving market such as India. The recent announcement by Ford to wrap up its manufacturing operations in India thereby bringing its current model line up to a grinding halt comes as no surprise. In fact, many saw this coming after the Ford-M&M partnership was called off earlier this year. A microscopic view on why American brands ...
